Foreclosure Hunters

[Racio]

The Complete Package


Marketing Concepts

Lead Generation Advertising

1-Step Advertising

2-Step Advertising

The Law of Reciprocity

Emotional Logic in Selling



Step 1 Voice Mail System Setup

Account Setup at A.M.S.

Main Greeting Setup and Script

Individual Mailbox Setup and Scripts

Renter Script #1

Renter Script #2


Step 2 Free Reports and Collateral Material Development

Direct Mail Letter offering FREE REPORT

Direct Mail Postcard offering FREE REPORT

FREE REPORT

Cover letter to be sent with FREE REPORT

Follow up Postcard

Follow up Letter


Step 3 Generating Leads

Lead Generation through Classified Advertising

Classified Ads

Lead Generation through Editorial Style Advertising

Editorial Style Ads

Tracking and Testing Your Advertising


Step 4 Handling Responses

Prospects call Voice Mail System for FREE REPORT

Telephone to verify address before mailing out FREE REPORT

Telephone to verify receipt of FREE REPORT

Follow Up, Present Multiple Offers, Close

Prospects Call Your Direct Telephone Number for Immediate Assistance

Gather Information

Follow Up, Present Multiple Offers, Close


The second system component are the Work Files, which includes the following:


Classified Ads

Editorial Style Ads

Direct Mail Postcard offering FREE Report

Direct Mail Letter offering FREE Report

Renter Hunter's FREE Report

Renter Hunter's FREE Report Cover Letter

Follow up Postcard

Follow up Letter


Enjoy!


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