Guerrilla Marketing in 30 Days - Jay Conrad Levinson and Al Lautenslager [4 cd mp3]

[Racio]

Table of Contents



CD #1


Day 1 The Guerilla Marketing Mindset


Day 2 The Purpose of Your Marketing


Day 3 Competition and Research


Day 4 Target Market


Day 5 Positioning


Day 6 Niche Marketing


Day 7 Marketing Plan and Strategy


Day 8 Competitive Advantage and Benefits




CD #2


Day 9 Identity and Branding


Day 10 Marketing Communications


Day 11 Advertising and Media Plan


Day 12 Business Networking


Day 13 Strategic Alliances and Fusion Marketing


Day 14 Direct Selling


Day 15 Telephone Selling and Marketing


Day 16 Printed Collateral




CD #3


Day 17 Direct Mail


Day 18 Radio/Television/Cable TV


Day 19 Marketing Hooks


Day 20 Public Relations


Day 21 Marketing Calendar


Day 22 Other Marketing


Day 23 Online Marketing, Part I


Day 24 Online Marketing, Part II




CD #4


Day 25 Trade Shows and Expos


Day 26 Newsletters


Day 27 Marketing Budgets


Day 28 Plan Execution and Implementation


Day 29 Expansion


Day 30 The Next 30 Days and Beyond




4 CD Set, 3 Hours 58 Minutes


In "Guerrilla Marketing in 30 Days," marketing gurus Jay Conrad Levinson

and Al Lautenslager have created a simple, step-by-step plan that can

transform your marketing strategies—and your entire business—in just 30

days.


Based on the bestselling marketing series in history, "Guerrilla

Marketing," this audiobook condenses the wisdom of the entire "Guerrilla

Marketing" series into one easy-to-use package. Whether your goal is to

develop a complete marketing plan or simply to improve your current

marketing methods, this book will help you reach it. Every day, you get

an action plan to follow, with all the marketing tips, methods and ideas

you need. Follow each day’s action plan and you’ll soon be thinking

like a guerrilla marketer.


You don’t need a big marketing budget to make "Guerrilla Marketing in 30

Days" work for you. All you need to do is commit your time, energy and

imagination to this plan for 30 days. Put the simple steps in this book

to work for your business, and at the end of 30 days, you’ll be

attracting more customers, making more sales, and enjoying more profits

than you ever thought possible.


Note: This package is two large rar files that extract to one mp3.

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