Likeable Social Media, Revised and Expanded, 2nd Edition

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The NEW YORK TIMES and USA TODAY bestseller—updated with today’s hottest sites!


A friend’s recommendation is more powerful than any advertisement. In

the world of Facebook, Twitter, Vine, Instagram, and beyond, that

recommendation can travel farther and faster than ever before. Packed

with brand-new case studies from today’s emerging social sites, this

updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing

to transform your business. Listen to your customers and prospects.

Deliver value, excitement, and surprise. And most important, learn how

to truly engage your customers and help them spread the word.


Read what the experts are saying about Likeable Social Media:


“Dave Kerpen’s insights and clear how-to instructions on building

brand popularity by truly engaging with customers on Facebook, Twitter,

and the many other social media platforms are nothing short of

brilliant.”

—JIM McANN, founder of 1-800-FLOWERS.COM and Celebrations.com


“Alas, common sense is not so common. Dave takes you on a (sadly,

much needed) guided tour of how to be human in a digital world.”

—SETH GODIN, author of Poke the Box


“Likeable Social Media cuts through the marketing jargon and

technical detail to give you what you really need to make sense of this

rapidly changing world of digital marketing and communications.”

—SCOTT MONTY, Global Digital Communications, Ford Motor Company


“Dave gives you what you need: practical, specifi c how-to advice to get people talking about you.”

—ANDY SERNOVITZ, author of Word of Mouth Marketing: How Smart Companies Get People Talking

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