[Ripple Training] Commercial Editing Techniques

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[Ripple Training] Commercial Editing Techniques


Автор: Abba Shapiro


Студия: Ripple Training


Год: 2014


Продолжительность: 1 часа 10 минут


Язык: Английский


Программное обеспечение: любая программа для видеомонтажа


Learn commercial editing techniques that help sell your product and leave a lasting impression. Understand the “why” behind editorial decisions and how they support or detract from the message.


We show you where to begin; with a solid script and theme. After looking at a first pass of the edit, Abba and Steve break it down and point out where the commercial can be improved; honing it so the audience clearly understands what the story and the product are about, and how the product can help solve their problem.


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