Accidental Genius - Mark Levy [Mindmap and Book PDFs]м

[Racio]

Does thinking fail us? How to get unstuck?


For Mark Levy, the answer is freewriting, a technique he’s used for

years to solve all types of business problems, and generate ideas for

books, articles and blog posts.


Freewriting is deceptively simple: Start writing as fast as you can, for

as long as you can, about a subject you care deeply about, while

ignoring the standard rules of grammar and spelling. Your internal

editor won’t be able to keep up with your output, and will be

temporarily shunted into the background. You’ll now be able to think

more honestly and resourcefully than before, and will generate

breakthrough ideas and solutions that you couldn’t have created any

other way.


Levy shares six freewriting secrets designed to knock out your editor

and let your genius run free. He also includes fifteen problem-solving

and creativity-stimulating principles you can use if you need more

firepower—seven of which are new to this edition—and stories of problems

he and others have solved through freewriting.


Also new to this edition: an extensive section on how to refine your

freewriting into something you can share with the world. Although Levy

originally taught freewriting as a private brainstorming technique, over

the years he and his clients have found that, with some tweaking, it’s a

great way to generate content for books, articles, and other thought

leadership pieces.


Review


“I’ve been a fanboy of Accidental Genius and the genius of Mark Levy for

five years now, and I couldn’t work without these ideas.”

—David Meerman Scott, author of The New Rules of Marketing and PR




"A famous e-book author phoned me and said, 'One of my old paperback

books went out of print. I bought the final 2,000 copies for a buck a

piece. How do I sell them?'


"I said, 'Selling them is a waste of time. Here's what you do. Take

1,800 copies, shred them, put them in a bathtub, sit in the tub so that

just your head sticks out, have a photo taken, and put it on a news

release that says, 'Author Takes A Bath In His Own Books.' Use the body

of the release to talk about how you went from a near-destitute

paperback author, to a six figure a year e-book author. That way, the

white elephant of your paperbacks supports the profitable side of your

business, e-books.


"'What do I do with the 200 copies I didn't shred?' he asked.


"They become valuable collectibles. Sell them at triple the cover price."


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