Content Monetization Engines: Generating Growth with Info Product Marketing

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Info product marketing in 2015 is about learning new ways to distribute and monetize content so that you can reach incremental buyers and leads on platforms that offer a large number of engaged users who are there for one reason: to buy premium content. These high-growth content monetization platforms, such as Amazon Kindle, Audible or Udemy, are also ranked well in Google and have their own distribution channels. Above all, their algorithms are built in a way that rewards network effect – every additional user brings a lot of value to your business.


Matther Cappala helps you discover how to:


Differentiate your content using the ‘infotainment’ product design strategy

Design a winning info product go-to-market plan to use the ‘spider method’

Leverage high-growth content monetization platforms, such as Amazon Kindle, CreateSpace, Audible, Udemy, Skillskare, Fedora, and more

Build a long-lasting info product brand and extend it’s life-cycle by repurposing content into various formats, including Kindle, audio, and paperback books or online courses.

Scale the distribution of your info product to reach fragmented audiences on the Web

Leverage your existing platform, including website, blog traffic, and social media community to launch your info product

Build an info product funnel that fits into your overall marketing mix



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