Cracking the SEO Code for 2015

[Racio]

It's all changed—from how people use the web, to how Google ranks pages, to what resonates with influencers. Not surprisingly, the tactics marketers employ need to change too. But tragically, many of us are stuck in a rut, eeking out the last few drops of fuel from dying or dead efforts. What's even worse, the cutting edge practices, which produce remarkable returns, heavily benefit early adopters, and if we're not in those groups, we could find ourselves way behind in years to come. In this presentation, Moz founder Rand Fishkin will dive deep into what really works to drive traffic, rankings, branding, and conversions (and what's better left in the scrap heap of yesteryear).


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